(Product Requirements Document)

🔰  Problem Statement

Build a new feature for StepSetGo-X, which would be closely aligned to SSG’s top-line vision “Making fitness Fun, Social and Rewarding”.

Key Elements to consider -

1. The feature should be integrated in the existing SSG app, without any non-coherent fundamental changes in the App Architecture and System-level structures.
2. The feature should be targeted to drive maximum benefits in terms of increase in,
   1. [Fun] User Engagement, Avg. Session Length, Daily Active Users (DAU), Monthly Active Users (MAU), Session Frequency.
   2. [Social] Social Shares, Net Promoter Score (NPS), Follower Growth Rate, Avg. D.I.T Tags per Challenge, Feature Penetration Rate.
   3. [Rewarding] SSGCoins Reward Earning Rate (RER), SSGCoins Reward Redemption Rate (RRR), Avg. Redemption Value, Customer Satisfaction Score (CSAT).
3. The feature should not be platform-limited, and can be rolled-out on all platforms (iOS & Android) without any device/hardware dependencies.

🔰  Introduction

• “Do It Together” Videos are user-shot 45secs videos, showcasing different types of Physical Activities called as Workouts or Reps, posted as Stories*,* which can be referred as Challenges to be completed by their followers.
• DIT VIDz, a more comprehensive name for Do It Together Videos, once posted by the User are shared on the new dashboard called as DIT Wall, which is a collection of similar DIT VIDz a user can explore to complete new challenges.
• Users are rewarded on successful completion of the challenge by posting the video shot along-side the Original DIT Challenge video. On doing this, the user earns rewards in terms of SSGCoins added in their wallet, which can be later redeemed on Bazaar.

🔰  Change History

🔰  Team Members Involved